There are tons of clear and white-ish sodas out there, but have you ever seen a really white, white out conditions white, soda? I want to make one clarification on the color, it really is white - not clear. it will be interesting to see what drink the American drinkers at large like. Thanks anonymous White Out man! I think that you make great arguments for the success of White Out. Follow White Out flavor nation on Twitter: May the best Dew win. Getting undecided voters on board could be key to White Out's success. + I have a wonderful correction fluid-themed ad idea that I'll reveal eventually. + Possible slogan: "Blot out" a dull moment with a bottle of Mtn Dew White Out. + In the universe of office supplies, whiteout is used to blot over mistakes on paper. + In weather terminology, a whiteout condition means visibility is zero because of snow. Awesome alternate meanings: blizzards and correction fluid I have poured Sierra Mist into water bottles in the past, but c'mon! Dew!ΔΆ. + While I'm not entirely certain that the product released in April will completely lack opacity, White Out would comfortably fit in places (like some stadiums, theatres, lecture rooms) where everything but H2O is prohibited or discouraged. + Those who remember Crystal Pepsi might bring it up after learning about this crystal Dew but they'll quickly pipe down once they take a swig. The sweet winning label art made by Andre Z has been modified to fit the super smooth wintry White Out theme. + White Out's color easily alludes to the visualization of snow-capped mountains. If White Out had emerged as a yellow beverage, comparisons to classic Mtn Dew (which I don't see) may have had increased believability. Food/soda color does influence people's opinions. When I first sampled the seven potential Dews, I did so without looking at the color. + I could not be happier that white flash was chosen over the two yellowish shades.
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